Sales & Marketing
At AAGL REAL ESTATE CONSULTING we will assist our customers with creating a tailored made CRM system. We will compile data from a range of different communication channels, including your company's website, telephone calls, emails, live chats, marketing materials being used, and more recently, our customers' social media. This allows our clients' businesses to learn more about their target audiences and how to best cater to their needs, thus retaining customers and driving sales growth. The AAGL personalized CRM may be used with past, present, or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers AAGL refers to this as a CRM STRATEGY. This complete connection covers direct contact with your customers, sales, service-related operations, forecasting, and the analysis of consumer patterns and behaviors.
Our AAGL CRM STRATEGY refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A CRM strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. The marketing strategy will cover the four Ps of marketing: product, price, place, and promotion. The goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. Our AAGL CRM STRATEGY will revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves its business.
Launch a Sales & Marketing practice and excel as a salesman with a simple and comprehensive 7-phase approach:
Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing channel analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks: Ansoff Matrix, Blue Ocean Strategy, Entering a new market, Introducing a new product, Segmentation, Targeting & Positioning, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current pricing maturity level, (4) Target pricing maturity level, (5) Pricing strategies, (6) Methods to set up price, (7) Discount types, (8) How to avoid price war List your Potential Initiatives
Create your Business Cases and Financial Models to Assess your List of Potential Initiatives Prioritize, Plan and Implement your Projects: (1) Project prioritization, (2) Business roadmap, (3) Governance, (4) Dashboards, (5) Project implementation: agile methodology, design thinking and traditional methodology, (6) Continuous improvement (7) Post projects evaluation and lessons learned, (8) Post sales, marketing and communication strategy evaluation and lessons learned
Manage Change & Internal Communication: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Communicate effectively